Available evidence seems to point to an upcoming spike in activity among new and existing Internet service providers as they attempt to establish a sustainable long-term position in the nascent ISP market. All eyes are going to be on the numbers, and the numbers will be in the household market. I expect to see a rather boisterous, slightly confused, slightly messy marketing and advertising blitz as a few new faces join our now-familiar cast of communications characters in a bid to be first in the hearts of Vanuatu consumers.
[This week’s Communications column for the Vanuatu Independent.]
Recently we’ve seen a bit of a lull in activity (or at least excitement) in the Vanuatu telecommunications sector. Customers are becoming a little blasé about choice in the mobile market. The mobile telephone incumbents have more or less established their positions, with TVL making real efforts to smoothe its complexion and Digicel allowing the first small warts to peep through its make-up.
The post-election transition of power slowed the policy process down some, and movements at the executive level meant that some of the local businesses needed a bit of a breather as well.
So let’s take this opportunity to do a little crystal ball gazing. What can businesses and Internet users generally expect in the coming months?